Improving business practice through marketing insight : AMA Summer Educators' Conference 2015 : AMA educators proceedings volume 26 : Chicago, Illinois, USA, 14-16 August 2015
| Year of publication: |
[2015]
|
|---|---|
| Institutions: | AMA Summer Educator's Conference <2015, Chicago, Ill.> ; American Marketing Association (issuing body) |
| Publisher: |
Chicago, IL, USA : American Marketing Association |
| Subject: | Marktforschung | Market research |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 900 Seiten |
|---|---|
| Conferences: | AMA Summer Educators' Conference ; (Chicago, Illinois, USA) : 2015.08.14-16 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält zahlreiche Beiträge |
| ISBN: | 978-1-5108-1586-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011459565