Improving communication with internal public and customers of an industrial company : a major challenge along supply chain
Florea Nicoleta Valentina (Valahia University of Targoviste, Romania), Tanasescu Irina Antoaneta (Valahia University of Targoviste, Romania)
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Valentina, Florea Nicoleta ; Antoaneta, Tanasescu Irina |
| Published in: |
Supply chain strategies and the engineer-to-order approach. - Hershey, PA, USA : Business Science Reference, an imprint of IGI Global, ISBN 978-1-5225-0021-6. - 2016, p. 17-42
|
| Subject: | Interne Kommunikation | Internal communication | Beziehungsmarketing | Relationship marketing | Betriebliches Informationssystem | Business intelligence system | Informationsmanagement | Information management | Lieferkette | Supply chain | Industrie | Manufacturing industries | 2008-2013 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-0021-6.ch002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011500537