Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation
Year of publication: |
2011
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Authors: | Vorhies, Douglas W. ; Orr, Linda M. ; Bush, Victoria D. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 39.2011, 5, p. 736-757
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