Improving customer satisfaction in proactive service design : a Kano model approach
Annette Wenninger, Daniel Rau, Maximilian Röglinger
| Year of publication: |
2022
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|---|---|
| Authors: | Wenninger, Annette ; Rau, Daniel ; Röglinger, Maximilian |
| Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 32.2022, 3, p. 1399-1418
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| Subject: | Customer satisfaction | Kano model | Personality traits | Proactive services | Service design | Kundenzufriedenheit | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Qualitätsmanagement | Quality management | Messung | Measurement | Kundenservice | Customer service |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-022-00565-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013463446