IMPROVING CUSTOMERS TARGETING WITH SHORT INTERVENTION TESTING
Year of publication: |
2010
|
---|---|
Authors: | GOFMAN, ALEX ; MOSKOWITZ, HOWARD R. |
Published in: |
International Journal of Innovation Management (ijim). - World Scientific Publishing Co. Pte. Ltd., ISSN 1757-5877. - Vol. 14.2010, 03, p. 435-448
|
Publisher: |
World Scientific Publishing Co. Pte. Ltd. |
Subject: | Consumer-driven innovation | segmentation | message optimization | conjoint analysis | rule developing experimentation |
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