Improving firm performance through NPD : the role of market orientation, NPD orientation and the NPD process
Mike Reid; Erica Brady
| Year of publication: |
2012
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|---|---|
| Authors: | Reid, Mike ; Brady, Erica |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 20.2012, 4, p. 235-241
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| Subject: | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Innovation | Innovationsmanagement | Innovation management | Industrie | Manufacturing industries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009655713