Improving how we lead and manage in business marketing during and after a market crisis : the importance of perceived status, certainty, autonomy, relatedness and fairness
Year of publication: |
2022
|
---|---|
Authors: | Hansen, Jared M. ; Hansen, Joseph W. ; Madsen, Susan R. |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 10, p. 1974-1989
|
Subject: | Autonomy | Business-to-business marketing | COVID-19 impact | Relatedness | Status | Uncertainty |
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