Improving m-commerce services effectiveness with the use of user-centric content delivery
Panagiotis Germanakos; Nikos Tsianos; Zacharias Lekkas; Constantinos Mourlas; George Samaras
| Year of publication: |
2010
|
|---|---|
| Authors: | Germanakos, Panagiotis ; Tsianos, Nikos ; Lekkas, Zacharias ; Mourlas, Constantinos ; Samaras, George |
| Published in: |
E-commerce trends for organizational advancement : new applications and methods. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-60566-964-9. - 2010, p. 151-166
|
| Subject: | Mobile Business | Mobile business | Kundenservice | Customer service | Direktmarketing | Direct marketing | Content Management | Content management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003918050