Improving Marketing Accountability through Better Management of the Market Research Process
Year of publication: |
1999
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Authors: | Shaw, Robert ; White, Carolyn |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 15.1999, 8, p. 857-880
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