Improving Marketing Communication & Innovation Strategies in the Small Business Context.
Year of publication: |
2001
|
---|---|
Authors: | Wright, Len Tiu ; Nancarrow, Clive |
Published in: |
Small Business Economics. - Springer. - Vol. 16.2001, 2, p. 113-23
|
Publisher: |
Springer |
Saved in:
freely available
Saved in favorites
Similar items by person
-
Researching international “brand equity”: a case study
Wright, Len Tiu, (1999)
-
The branding of IT: marketing and research issues
Wright, Len Tiu, (2002)
-
Lifecycles and crisis points in SMEs: a case approach
Hill, Jimmy, (2002)
- More ...