Improving marketing success : the role of tacit knowledge exchange between sales and marketing
Year of publication: |
2014
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Authors: | Arnett, Dennis B. ; Wittmann, C. Michael |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 3, p. 324-331
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Subject: | Tacit knowledge exchange | Salespeople | Marketing success | Marketing process innovation | Marketing efficiency | Marketing effectiveness | Social networks | Implizites Wissen | Tacit knowledge | Wissenstransfer | Knowledge transfer | Marketing | Wissensmanagement | Knowledge management | Soziales Netzwerk | Social network | Effizienzmarkthypothese | Efficient market hypothesis | Innovation | Verkauf | Selling |
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