Improving Model of Home Delivery in the Face of Covid-19 for Small Retail Companies

COVID-19 has taken most companies by surprise, forcing many of them to suspend activities. Grocery retail companies have had the option to continue since they are considered an essential activity. However, they were conditioned to new operating guidelines during the pandemic. A home delivery system represents a real alternative to adapt to new government's guidelines and natural changes in society's consumption habits. Before the pandemic, some companies had already been operating a home delivery system with online applications, while others did not have any experience with it. This article is a research proposal to analyze strategies and a model for improving a home delivery system considering the primary and secondary activities of the corresponding value chain. Identifying the level of development regarding technology and staff skills will be the starting point to move through the improvement trajectories. Future qualitative research with small retail companies is necessary to collect data and validate the model