Improving "national brands" : reputation for quality and export promotion strategies
Year of publication: |
2015
|
---|---|
Authors: | Cagé, Julia ; Rouzet, Dorothée |
Published in: |
Journal of international economics. - Amsterdam [u.a.] : Elsevier, ISSN 0022-1996, ZDB-ID 120143-8. - Vol. 95.2015, 2, p. 274-290
|
Subject: | Product quality | Product differentiation | Export promotion | Industrial policy | Trade | Asymmetric information | Produktqualität | Außenwirtschaftsförderung | Trade promotion | Produktdifferenzierung | Theorie | Theory | Industriepolitik | Asymmetrische Information | Markenartikel | Brand | Herkunftsbezeichnung | Designation of origin | Außenwirtschaftspolitik | Foreign economic policy |
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