Improving on the Kogut and Singh metric of psychic distance
Year of publication: |
2013
|
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Authors: | Gerschewski, Stephan |
Published in: |
Multinational business review. - Bingley : Emerald, ISSN 1525-383X, ZDB-ID 915863-7. - Vol. 21.2013, 3, p. 257-268
|
Subject: | Psychic distance | Cultural distance | Methodology | Index | Globalization | International business | Multinationales Unternehmen | Transnational corporation | Globalisierung | Interkulturelles Management | Cross-cultural management | Kulturelle Identität | Cultural identity | Internationaler Markteintritt | International market entry | Welt | World | Geographische Entfernung | Geographic distance |
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