Improving team activities in the concept development stages : addressing radical development and open-ended problems
Year of publication: |
July-December 2016
|
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Authors: | Wenngren, Johan ; Ericson, Åsa ; Parida, Vinit |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 22.2016, 4, p. 496-510
|
Subject: | concept development | design thinking | early development stages | innovation | open-ended problems | prototyping | Innovationsmanagement | Innovation management | Arbeitsgruppe | Team | Innovation |
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