Improving the crystal ball : harnessing consumer input to create retail prediction markets
Carol Kaufman-Scarborough and Maureen Morrin and Eric T. Bradlow
| Year of publication: |
2010
|
|---|---|
| Authors: | Kaufman-Scarborough, Carol ; Morrin, Maureen ; Bradlow, Eric T. |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 4.2010, 1, p. 30-45
|
| Subject: | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Prognoseverfahren | Forecasting model |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003982752