Improving the marketing-operations relationship : case evidence from an internet small-medium-enterprise
Year of publication: |
2010
|
---|---|
Authors: | Piercy, Niall |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 10.2010, 4, p. 333-351
|
Subject: | Electronic Commerce | E-commerce | KMU | SME | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Erfolgsfaktor | Success factor |
-
Sinanagić, Ahmet, (2019)
-
Emerging themes in E-business research
Wiele, Ton van der, (2003)
-
Tolstoy, Daniel, (2022)
- More ...
-
The implications of lean operations for sales strategy: from sales-force to marketing-force
Piercy, Niall, (2009)
-
Positive management of marketing-operations relationships: the case of an internet retail SME
Piercy, Niall, (2009)
-
Improving marketing–operations cross-functional relationships
Piercy, Niall, (2010)
- More ...