Improving the quality of shopping center sampling
Year of publication: |
2007
|
---|---|
Authors: | Sudman, Seymour |
Published in: |
Fundamentals of marketing research ; Vol. 3. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 324-339
|
Subject: | Marktforschung | Market research | Einkaufszentrum | Shopping center | Befragung | Interview | Stichprobenerhebung | Sampling |
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