Improving the response rate and quality in Web-based surveys through the personalization and frequency of reminder mailings
Year of publication: |
2010
|
---|---|
Authors: | Muñoz-Leiva, Francisco ; Sánchez-Fernández, Juan ; Montoro-Ríos, Francisco ; Ibáñez-Zapata, José |
Published in: |
Quality & Quantity: International Journal of Methodology. - Springer. - Vol. 44.2010, 5, p. 1037-1052
|
Publisher: |
Springer |
Subject: | Web-based surveys | Electronic studies | Personalization of invitations | Frequency of messages | Response rate | Response quality |
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