Improving the shopping experience in B2C e-commerce systems using rich Internet applications
Giner Alor-Hernandez; Victor Manuel Hernandez-Carrillo; Jorge Fernando Ambros-Antemate; Luis Alfredo Martinez-Nieves
| Year of publication: |
2012
|
|---|---|
| Authors: | Alor-Hernandez, Giner ; Hernandez-Carrillo, Victor Manuel ; Ambros-Antemate, Jorge Fernando ; Martinez-Nieves, Luis Alfredo |
| Published in: |
Strategic and pragmatic e-business : implications for future business practices. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-1619-6. - 2012, p. 72-99
|
| Subject: | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Internet | Anwendungssoftware | Application software |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009692062