Improving the tourist destination image with intangible cultural heritage : Montenegro as a case study
Year of publication: |
2015
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Authors: | Vitić-Ćetković, Andriela ; Krstić, Bojan ; Jovanović, Ivona |
Published in: |
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja. - Niš : [Verlag nicht ermittelbar], ISSN 0350-137X, ZDB-ID 430656-9. - Vol. 61.2015, 2, p. 29-37
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Subject: | tourist destination | image | intangible cultural heritage | Kulturgüter | Cultural heritage | Destinationsmanagement | Destination management | Immaterielle Werte | Intangible assets | Montenegro | Immaterielle Güter | Intangible goods | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Urlaubsverhalten | Holiday behaviour |
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