Improving theory use in social marketing : the TITE four-step theory application process
Taylor Jade Willmott and Sharyn Rundle-Thiele
| Year of publication: |
2022
|
|---|---|
| Authors: | Willmott, Taylor Jade ; Rundle-Thiele, Sharyn |
| Published in: |
Journal of social marketing : JSOCM. - Bingley : Emerald, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 12.2022, 2, p. 222-255
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| Subject: | Behaviour | Behaviour change | Interventions | Review | Social marketing | Social marketing theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSOCM-05-2021-0117 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013274476