Improving uplift model evaluation on randomized controlled trial data
Björn Bokelmann, Stefan Lessmann
| Year of publication: |
2024
|
|---|---|
| Authors: | Bokelmann, Björn ; Lessmann, Stefan |
| Published in: |
European journal of operational research : EJOR. - Amsterdam [u.a.] : Elsevier, ISSN 0377-2217, ZDB-ID 1501061-2. - Vol. 313.2024, 2 (1.3.), p. 691-707
|
| Subject: | Causal machine learning | Evaluation | OR in marketing | Qini | Uplift modeling |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2023.09.018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014456627