Improving Writing Skills in Sales Management Courses: The Use of Memo-Writing Exercises
Year of publication: |
1995
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Authors: | McNeilly, Kevin M. ; Ranney, Frances J. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - 1995, AUTUM, p. 17-24
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