Improving Your Measurement of Customer Satisfaction
Year of publication: |
1999
|
---|---|
Authors: | Landrigan, Marty |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 16.1999, 4, p. 1-4
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | satisfaction | Measurement | Direct marketing | Customer surveys |
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