Improvisation in service performances: lessons from jazz
Year of publication: |
2006
|
---|---|
Authors: | John, Joby ; Grove, Stephen J. ; Fisk, Raymond P. |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 12163971. - Vol. 16.2006, 3, p. 247-268
|
Saved in:
Saved in favorites
Similar items by person
-
Back to the future : putting the people back in marketing
Grove, Stephen J., (2006)
-
Interactive services marketing
Fisk, Raymond P., (2004)
-
The future of services marketing: forecasts from ten services experts
Grove, Stephen J., (2003)
- More ...