Improvisational provisioning in disaster : the mechanisms and meanings of ad hoc marketing exchange systems in community
Year of publication: |
2015
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Authors: | Baker, Stacey Menzel ; Hill, Ronald Paul ; Nations Baker, Courtney ; Mittelstaedt, John D. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 35.2015, 3, p. 334-352
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Subject: | macromarketing | marketing exchange | community | disaster recovery | systems |
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