Impulse buying and cognitive dissonance: a study conducted among the spring break student shoppers
Year of publication: |
2010
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Authors: | George, Babu P. ; Yaoyuneyong, Gallayanee |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 22534994. - Vol. 11.2010, 4 (23.11.), p. 291-307
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Saved in:
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