Impulse purchases of new products: an empirical analysis
Year of publication: |
2009
|
---|---|
Authors: | Harmancioglu, Nukhet ; Zachary Finney, R. ; Joseph, Mathew |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 18.2009, 1, p. 27-37
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Buying behaviour | New products | Consumer psychology | Self esteem |
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