Impulsive Buying of Five Star Hotel Jakarta : Effect New Normal Era Mediated of Price and Promotion
Year of publication: |
2022
|
---|---|
Authors: | Pramezwary, Amelda ; Juliana, Juliana ; Pramono, Rudy ; Situmorang, Jimmy Muller Hasoloan ; Salim, Sheren Laurensia ; Christina, Felicia |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (16 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Academy of Strategic Management Journal, Volume 20, Special Issue 2, 2021 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 7, 2021 erstellt |
Classification: | M10 - Business Administration. General ; M30 - Marketing and Advertising. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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