Impulsive buying structure in retailing : an interpretive structural modeling approach
Year of publication: |
December 2015
|
---|---|
Authors: | Prashar, Sanjeev ; Parsad, Chandan ; Tata, Sai Vijay ; Sahay, Vinita |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 3.2015, 4, p. 215-233
|
Subject: | impulsive buying | impulsive buying behaviour | structural self-interaction matrix | interpretive structural modelling | MICMAC analysis | retail management |
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