Imputing unknown competitor marketing activity with a Hidden Markov Chain
Dominique Haughton; Guangying Hua; Danny Jin; John Lin; Qizhi Wei ...
| Year of publication: |
2014
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|---|---|
| Authors: | Haughton, Dominique ; Hua, Guangying ; Jin, Danny ; Lin, John ; Wei, Qizhi |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 15.2013/14, 4, p. 276-287
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| Subject: | promotional marketing | modelling | competitor analysis | financial services | Markov-Kette | Markov chain | Finanzdienstleistung | Financial services | Theorie | Theory | Marketingmanagement | Marketing management | Finanzmarkt | Financial market |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010385971