In 25 years, across 50 categories, user profiles for directly competing brands seldom differ : affirming Andrew Ehrenberg's principles
Year of publication: |
2012
|
---|---|
Authors: | Uncles, Mark ; Kennedy, Rachel ; Nenycz-Thiel, Magda ; Singh, Jaywant ; Kwok, Simon |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 52.2012, 2, p. 252-261
|
Subject: | Zielgruppe | Target group | Markenartikel | Brand | Wettbewerb | Competition | Konsumgüterindustrie | Consumer goods industry |
-
Enabling supply chain segmentation through demand profiling
Godsell, Janet, (2011)
-
Wildner, Raimund, (2010)
-
Transformation of rural market in Assam : issues and challenges
Bhattacharjee, Abhigyan, (2012)
- More ...
-
Uncles, Mark, (2012)
-
How do shoppers behave online? : an observational study of online grocery shopping
Anesbury, Zachary, (2016)
-
Simmonds, Lucy, (2020)
- More ...