In defense of challenger marketing
Weng Marc Lim
| Year of publication: |
2020
|
|---|---|
| Authors: | Lim, Weng Marc |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 27.2020, 4, p. 397-406
|
| Subject: | business-to-business marketing | Challenger marketing | sales strategy | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Marketing | Verkauf | Selling |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2020.1831214 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012392048