In-Game Advertising erfolgreich platzieren
Frank Huber; Julia Hamprecht; Marc Heise
| Year of publication: |
2012 ; 1. Aufl.
|
|---|---|
| Authors: | Huber, Frank |
| Other Persons: | Hamprecht, Julia (contributor) ; Heise, Marc (contributor) ; Huber, Frank (contributor) |
| Publisher: |
Lohmar : Eul |
| Subject: | Konsumgütermarketing | Consumer goods marketing | Computerspiel | Video game | Werbung | Advertising | Werbewirkung | Advertising effects | Wahrnehmung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 131 S. Ill. 21 cm |
|---|---|
| Series: | Reihe: Marketing : MAR. - Lohmar : Eul, ZDB-ID 2002232-3. - Vol. Bd. 59 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-8441-0133-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014006657