In mobile we trust : the effects of mobile versus nonmobile reviews on consumer purchase intentions
Lauren Grewal and Andrew T. Stephen
| Year of publication: |
2019
|
|---|---|
| Authors: | Grewal, Lauren ; Stephen, Andrew T. |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 5, p. 791-808
|
| Subject: | mobile marketing | online reviews | user-generated content | word of mouth | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing | Mobile Business | Mobile business | Vertrauen | Confidence | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243719834514 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012177648