In praise of retrospective surveys
| Year of publication: |
2008
|
|---|---|
| Authors: | East, Robert ; Uncles, Mark |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 24.2008, 9, p. 929-945
|