In pursuit of value : the objective of a purchase as guide for a relationship
Year of publication: |
2024
|
---|---|
Authors: | Scholten, Kirstin ; Pulles, Niels J. ; Hazeleger, Luuk ; Fenneman, Boris |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 117.2024, p. 467-480
|
Subject: | Mixed-methods | Objective | Relationship practices | Tactical sourcing lever |
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