In response to Ansell, Harrison and Archibald on survival analysis and lifestyle segmentation
Year of publication: |
2007
|
---|---|
Authors: | Lindgreen, Adam ; Frederiksen, Peder |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 25.2007, 5, p. 417-420
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Regression analysis | Market segmentation | Financial services |
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