In search of a new logic for marketing : foundation of contemporary theory
Christian Grönroos
| Year of publication: |
2007
|
|---|---|
| Authors: | Grönroos, Christian |
| Publisher: |
Hoboken, NJ [u.a.] : Wiley |
| Subject: | Marketing | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Marketingtheorie | Marketing theory | Dienstleistung |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XI, 223 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammlung ; Collection of articles written by one author ; Reprint |
| Language: | English |
| Notes: | Enth. 8 Beitr. |
| ISBN: | 0-470-06127-8 ; 0-470-06129-4 ; 978-0-470-06127-5 ; 978-0-470-06129-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003377346