In Search of Eminence: A Personal Brand-Building Perspective on the Achievement of Scholarly Prominence in Marketing
| Year of publication: |
2010
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| Authors: | Noble, Charles H. ; Bentley, John P. ; Campbell, David ; Singh, Jatinder J. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 32.2010, 3, p. 314-328
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