In search of European excellence : the 10 key strategies of Europe's top companies

Verlagsinfo: Europe is being transformed by the most sweeping economic changes since the triumphs of post-war recovery. Europe's business leaders are restructuring, expanding and forming alliances that are redrawing the maps in a series of highly competitive moves. Yet the public perception is that European business lags far behind America and Asia. The reality is that the brainpower leading Europe's top companies is creating a new kind of company: flexible, adventurous, responsive and constantly improving. This work penetrates and analyses the heart of European management and identifies the key strategies behind the success of the leading forces in European business including Marks & Spencer, ICL, Nokia, Unilever and Heineken.