In-store communication to improve the customer experience
Year of publication: |
2014
|
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Authors: | Melia, Monia ; Colurcio, Maria ; Caridà, Angela |
Published in: |
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 2160-9802, ZDB-ID 2674414-4. - Vol. 3.2014, 4, p. 55-70
|
Subject: | Experience | In-Store Communication | Relationships | Senses | Store Design | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade |
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