In-store marketing : a strategic perspective
Year of publication: |
2011
|
---|---|
Authors: | Fam, Kim Shyan ; Merrilees, Bill ; Richard, James E. ; Józsa, László ; Li, Yongqiang |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 23.2011, 2, p. 165-176
|
Subject: | Ladengestaltung | Store design | Marketingmanagement | Marketing management | Einzelhandel | Retail trade | Neuseeland | New Zealand |
-
Atmospheric cues and their effect on the hedonic retail experience
Ballantine, Paul W., (2010)
-
Buerke, Günter, (1988)
-
How storefront displays influence retail store image
Cornelius, Britta Elisabeth, (2010)
- More ...
-
In-store marketing: a strategic perspective
Fam, Kim-Shyan, (2011)
-
In‐store marketing: a strategic perspective
Fam, Kim‐Shyan, (2011)
-
Beliefs about advertising in China : empirical evidence from Hong Kong and Shanghai consumers
Józsa, László, (2010)
- More ...