In-store marketing as a mode of discipline
Year of publication: |
2009
|
---|---|
Authors: | Dulsrud, Arne ; Jacobsen, Eivind |
Published in: |
Journal of consumer policy : consumer issues in law, economics and behavioural sciences. - Dordrecht : Springer, ISSN 0168-7034, ZDB-ID 230313-9. - Vol. 32.2009, 3, p. 203-218
|
Subject: | Konsumgütermarketing | Consumer goods marketing | Lebensmitteleinzelhandel | Food retailing | Selbstbedienung | Self-service | Ladengestaltung | Store design | Konsumentenverhalten | Consumer behaviour |
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