In-store music and consumer-brand relationships: Relational transformation following experiences of (mis)fit
| Year of publication: |
2006
|
|---|---|
| Authors: | Beverland, Michael ; Lim, Elison Ai Ching ; Morrison, Michael ; Terziovski, Mile |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 59.2006, 9, p. 982-989
|
| Publisher: |
Elsevier |