In-store technologies to improve customer experience and interaction : an exploratory investigation in Italian travel agencies
Year of publication: |
2022
|
---|---|
Authors: | Dini, Mauro ; Splendiani, Simone ; Bravi, Laura ; Pencarelli, Tonino |
Published in: |
The TQM journal : the international review of organizational improvement. - Bradford : Emerald Group Publ., ISSN 1754-274X, ZDB-ID 2420151-0. - Vol. 34.2022, 7, p. 94-114
|
Subject: | Customer experience | Customer interaction | ICT | In-store technologies | SMEs | Travel agencies | Konsumentenverhalten | Consumer behaviour | Reisevermittler | Travel agency | Beziehungsmarketing | Relationship marketing | Informationstechnik | Information technology | KMU | SME | Italien | Italy | Ladengestaltung | Store design | Einzelhandel | Retail trade |
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