In-store video advertising effectiveness : three new studies provide in-market field data
Mark Yi-Cheon Yim; Seung-Chul Yoo; Brian D. Till; Matthew S. Eastin
| Year of publication: |
2010
|
|---|---|
| Authors: | Yim, Mark Yi-cheon ; Yoo, Seung-chul ; Till, Brian ; Eastin, Matthew S. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 50.2010, 4, p. 386-402
|
| Subject: | Ladengestaltung | Store design | Fernsehwerbung | Television advertising | Südkorea | South Korea |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008857209