In the face of self-threat : why ambivalence heightens people's willingness to act
Year of publication: |
2022
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Authors: | Reich, Taly ; Fulmer, Alexander G. ; Dhar, Ravi |
Published in: |
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology. - Amsterdam [u.a.] : Elsevier, ISSN 0749-5978, ZDB-ID 629198-3. - Vol. 168.2022, p. 1-12
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Subject: | Ambivalence | Approach motivation | Avoidance motivation | Outcome desirability | Outcome uncertainty | Self-threat | Motivation | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay |
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