In the Mix - A customer-focused approach can bring the current marketing mix into the 21st century.
Year of publication: |
2005
|
---|---|
Authors: | Dev, Chekitan S. ; Schuitz, Don E. |
Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 14.2005, 1, p. 18-24
|
Saved in:
Saved in favorites
Similar items by person
-
Brauchen Luxushotels eine Dachmarke?
Dev, Chekitan S., (2008)
-
Schulze, Horst, (2008)
-
Keller, Kevin Lane, (2008)
- More ...